Ariston Thermo inaugurated today in Hanoi the Ariston Musem as part of the “Casa Italia” project realized by the Italian Embassy in Vietnam thanks to the cooperation of the Vietnamese government and support from some major Italian companies operating in Vietnam.
The inauguration ceremony was attended by the President of the Marche region Gian Mario Spacca, the Italian Ambassador to Hanoi Lorenzo Angeloni, and the Minister of Culture, Sports and Tourism of Vietnam Hoang Tuan Anh.
Set up in the premises of the former residence of the Italian Ambassador, “Casa Italia” will be a center for the promotion of Italian culture, language and products.
The venue houses the Ariston Museum, a space dedicated to the history and values of the Ariston brand, which has been operating in the Country for many years and is a local market leader in water heating products.
The museum also includes a showroom where visitors can experience each product’s features first hand and appreciate their continuous technological advances. These are the result of the Group’s ongoing commitment to offering increasingly energy-efficient solutions, using renewable-source energy.
The support to “Casa Italia” and the opening of the Ariston Museum culminate Ariston Thermo’s long process to become a market leader in Vietnam. In 1988, the group pioneered the introduction of Italian water heating products in the Country, and subsequently established there a company and a production facility (in 1995 and 2004, respectively).
“We are proud to represent a piece of Italy and of our origins in Vietnam. Ariston Thermo has a history of commitment to transferring Italian technological excellence and design to all the countries where it operates,” commented Ariston Thermo Chairman Paolo Merloni.