The Ariston brand is among the highlights of the “Green Brand 2013” editorial initiative, the sixth edition of the publication that collects top stories of brands and companies operating in the Italian market with an increasingly “eco-friendly” offer of products and services.
Through the analysis of the case histories of several among the most renowned Italian and international companies (alongside Ariston, some of the most important and prestigious brands are featured, such as Alitalia, Philips, AXA Insurances and Emergency – to name a few) and with the contribution of experts such as Carlo Alberto Pratesi, Professor of Sustainable Marketing at the “Università Roma Tre” university in Rome, the book illustrates how environmental sustainability and marketing may co-exist successfully and even influence production cycles, and how the various green brands are capable of interpreting consumer needs by creating positive synergies between the market and the environment.
The initiative could not fail to overlook Ariston, a leading brand in the thermic comfort sector that has constantly striven to create products and systems guaranteeing maximum comfort with minimum energy consumption.
Among them is Nous, the top-notch Ariston product where comfort rhymes with clean energy and cutting-edge design. Nous heat pump water heaters are the intelligent choice for reducing costs and consumption by up to 75% compared to traditional low environmental impact models.
The book – printed in 70,000 copies and distributed in Italy was presented on 23th April in Rome at the Università Roma Tre.