Starting in the spring we launched in Romania, a national campaign, aired on different channels and media. In addition to the television commercials, we have added a series of promotional activities on a national scale. Even public transportation in Bucharest (including underground) were used to spread the creativity of Ariston.
The main objective was to strengthen the image of our brand as the undisputed leader of the domestic market, with a focus on reliability and robustness of our products, which have allowed us, over the years, to enter the homes of more than one million Romanian families.
Ariston as a member of the family, then, as strong and historic presence on which we can always rely. A typical group photo in which there is, at the center, a Ariston product that, over time, remains a part of the family.