Evocative images of unmistakably Italian landscapes – expression of unique climate and lifestyle appreciated worldwide – are the focus of the international advertising campaign signed by DLV BBDO, with which the brand Ariston returns to communicate presenting the range of products for heating and hot water heating.
The creative strategy focuses on three elements of strength of the Ariston brand’s range of products: Italian style, design and energy efficiency.
In order to communicate them effectively in several foreign markets, DLV BBDO has chosen to show iconic images of the Italian climate – from the Tuscan countryside to the clear waters of Capri’s Faraglioni – with the aim of creating an association between the products and the Italian climate comfort, highlighted by the slogan "Italian comfort at your home".
The campaign is on air in the press, by attachment and on the web in Italy and in major international markets.
In Italy the main character of the new campaign (on air this week on dailies, magazines and on the main web news portals) is Nuos Evo Split, the heat pump water heater that uses a completely renewable energy – the air – to heat water, as emphasized by the claim .