To strengthen the leading position in Vietnam market, last August 23rd Ariston Vietnam held in Ho Chi Minh City the official launching event for its new storage and instant water heater product range.
The event was attended by the Italian Ambassador to Hanoi Lorenzo Angeloni, the Italian designer of the new products Umberto Palermo, and Stefano Cartoni, Asia Pacific Commercial Director for Ariston Thermo. Also many local celebrities – actors, models and singers – attended the event.
The theme of the event was “Uplife”, a word that summarizes different meanings: “Curve Up”, the “latin curve” that is the main feature of these new Ariston products’ design, “UP”, the initial letters of Umberto Palermo - designer of the new Ariston products range, and “Upgrade”, because the high level of comfort offered by Ariston products contribute to improve people’s lives.
This event represents the biggest Ariston launch after 18 years of presence in the country, which affirms its long-standing history, powerful brand and solid position in Vietnam.