We are convinced of the importance of giving voice to new talent of communication, for this we support as a partner MOVI & Co., the competition, for young film makers from 18 to 35 years, of creation and production of commercials, viral videos and corporate films.
MOVI & CO is open to all young people who want to deal with new forms and innovative language of communication, and meet with the companies more open to experimentation in communications.
On November 17 there was a teaching day in which communication professionals, as Marco Lombardi, President of Y&R Italy, Paolo Giuglielmoni, Executive Creative Director and executive advisor in IAKI ADCI, commented on the 45 works in the race.
During the day, movies were interspersed with areas of debate and reflection on the meaning of creativity and new filming techniques, with particular emphasis on the importance of experimentation in corporate communications.
Applause and appreciation for the elaborate of Alessandro Pai, a young filmmaker specializing in 3D animation that has created our video "Ariston Family Portrait" in which the values of the brand come to life in a young and joyous family.