The Ariston brand, always attentive to the respect of the planet and those who live in, decided to support, the World Environment Day, which was held on June the 5th; a day promoted by the UN where the main theme of this year is the fight against poaching.
#WildForLife is the hashtag through which the social campaign "Zero tolerance for illegal trafficking of species" was spread.
Leveraging MSQRD, a Facebook app that allows you to change your face into wild animals, while taking a selfie, Ariston decided to leverage its social communities on Facebook pages across the countries, by inviting people to show their wild side.
To continue to support the campaign simply just share your “wild” photos and/or videos with the hashtags #WildForLife and #AristonForLife.
The overall project has been launched in all the markets where Ariston is present on Facebook: from Vietnam to the United Kingdom, From Romania to Indonesia, from Turkey to Russia and UAE to Spain.
And now let's go #WildForLife and find yourself on the wild side of www.facebook.com/AristonGlobalEvents