After the official presentation of the new Ariston Visual Identity during the ISH exhibition (Frankfurt, 15-19 March 2011), and in other local fairs (e.g. China, Hungary, Ukraine, Croatia) we’ve refreshed our global Visual Identity.
The evolution of Ariston was triggered by a desire for a fresher and modern visual identity, able to better communicate to customers and partners our positioning and values for the following years.
The Ariston evolution is now clearly visible in its colours and images: to the well known Ariston red, the new visual identity makes extended use of green and grey to better express responsibility and innovation. The heritage and the 100% Italian product design of Ariston is certified with a new tricolour (‘tricolore’) icon inspired by the Italian flag.